Tuesday Shoe Day: Adidas

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          Adidas AG is a German multinational corporation that designs and manufactures sports shoes, clothing and accessories. The company is based in Herzogenaurach, Bavaria, Germany. It is the holding company for the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-Adidas golf company (including Ashworth), Rockport, and 9.1% of FC Bayern Munich. Besides sports footwear, Adidas also produces other products such as bags, shirts, watches, eyewear and other sports and clothing-related goods. Adidas is the largest sportswear manufacturer in Europe and the second biggest in the world, after Nike.

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            Adidas was founded in 1949 by Adolf Dassler, following a family feud at the Gebrüder Dassler Schuhfabrik company between him and his older brother RudolfRudolf had earlier established Puma, which quickly became the business rival of Adidas. Both the Adidas and Puma companies still remain based in Herzogenaurach, Germany to this day. The company’s clothing and shoe designs typically feature three parallel bars, and the same motif is incorporated into Adidas‘s current official logo. The company revenue for 2012 was listed at €14.88 billion.

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           Adidas, like other sports brands, is believed to engender high consumer brand loyalty. Brand loyalty towards Adidas, Nike Inc., Puma AG and several other sportswear brands was examined in a recent study. The study found consumers did not exhibit unduly high loyalty towards such brands.

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          During the mid to late 1990s, Adidas divided the brand into three main groups with each a separate focus: Adidas Performance was designed to maintain their devotion to the athlete; Adidas Originals was designed to focus on the brand’s earlier designs which remained a popular life-style icon; and Style Essentials, which dealt with the fashion market; the main group within this being Y-3 (which is a collaboration between Adidas and renowned Japanese fashion designer Yohji Yamamoto – the Y representing Yamamoto and the 3 representing the three stripes of Adidas).

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          Adidas is all in is the current global marketing strategy slogan for Adidas. The slogan aims to tie all brands and labels together, presenting a unified image to consumers interested in sports, fashion, street, music and pop culture. There appears to be connection with the phrase “all-in” meaning “exhausted” in some English speaking nations.

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          Celebrities wearing Adidas

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Gerard Butler

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Lana Del Rey

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David Beckham

To know more about Adidas, just go here: http://www.adidas-group.com/en/

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Tuesday Shoe Day: Reebok

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           Reebok International Limited was founded in 1895 in Bolton, Lancashire, England. It has been a subsidiary of the German group Adidas since 2005, and is a producer of athletic shoes, clothing, and accessories. The global headquarters are located in Canton, Massachusetts, U.S.; with regional offices in Amsterdam (EMEA), Montreal (Canada), Hong Kong (Asia Pacific) and Mexico City (Central and South America)

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         In 1890 in Holcombe Brook, a small village six miles north east of Bolton, Joseph William Foster was producing and selling regular running shoes when he came up with the idea to create a novelty spiked running shoe. After his ideas progressed, he joined with his sons and founded a shoe company named J.W. Foster and Sons in 1895.

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           In 1958, two of the founder’s grandsons Joe and Jeff Foster renamed the company “Reebok” in the United Kingdom, having found the name in a South African dictionary won in a running race by Joe Foster as a boy. The name is the Afrikaans for the grey rhebok, a type of African antelope.

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         I haven’t owned any Reebok shoes, but I must say that this brand of shoes maybe a bit cheaper compared to Adidas. Maybe the price range is 3k to 4k, just my estimation.

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Celebrities who Wear Reebok

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Chris Brown

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Kendra Wilkinson

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The Kardashians

To know more about Reebok, just go here: http://global.reebok.com/