Tuesday Shoe Day: New Balance

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           New Balance Athletic Shoe, Inc. (NBAS), best known as simply New Balance, is an American footwear manufacturer based in the Brighton neighborhood of Boston, Massachusetts, United States (US). The company was founded in 1906 as the “New Balance Arch Support Company” and is one of the world’s major sports footwear manufacturers.

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          New Balance maintains a manufacturing presence in the US, as well as in the United Kingdom—for the European market, where they produce some of their popular models such as the 990 model—in contrast to its competitors, who manufacture outside of the USA and UK. As a result, New Balance shoes tend to be more expensive than those of many other manufacturers. To offset this pricing difference, New Balance claims to differentiate their products with technical features, such as blended gel inserts, heel counters, and a greater selection of sizes, particularly for very narrow and/or very wide widths.

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          In 1906, William J. Riley, British emigrant, founded the New Balance Arch Support Company, manufacturing arch supports and other accessories designed to improve shoe fit in the Boston area. His first product, a flexible arch support, was designed with three support points to provide greater balance and comfort in the shoe. It is believed that Riley came up with the name “New Balance” by observing chickens in his yard and demonstrated the way his arch supports worked by keeping a chicken foot on his office desk. He explained to customers that the chicken’s three-clawed foot resulted in perfect balance. In 1927, Riley hired Arthur Hall to be a salesman. In 1934, Hall became a business partner and found his niche by marketing to people whose jobs required them to spend much time standing. In 1956, Hall sold the business to his daughter Eleanor and her husband Paul Kidd.

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           Eleanor and Paul Kidd continued to sell mainly arch supports until 1960, when they designed and manufactured the “Trackster“, the world’s first running shoe made with a ripple sole. It was also the first running shoe to come in varying widths. The “Trackster” was given a big boost through the YMCA programs in which it became the unofficial shoe. College track teams such as MIT, Tufts University and Boston University adopted the New Balance Trackster for their cross-country teams, soon to be followed by other colleges and private high schools around the country.

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            Marketing was mostly word-of-mouth or local sports fairs. Sales languished until 1972 when current Chairman Jim Davis bought the company the day of the Boston Marathon. At the time, the company consisted of 6 people making 30 pairs of shoes daily and selling products mostly through mail-order with a few U.S. retailers. Jim committed himself to uphold the company’s traditional commitment to individual preferences, customer service and quality products. His future wife Anne, who joined the company in 1978, focused on building a distinct culture for New Balance employees and customers. Their timing was perfect, as the Boston area became a center for the running boom that struck the U.S. in the 1970s. Their product line expanded and sales grew rapidly. The company prospered, and the Davises looked to expand New Balance into a global company. The company is now run by Rob DeMartini. DeMartini‘s background includes Procter & Gamble and Gillette Shave Company. Today, 30% of the New Balance shoes sold in the European market are manufactured at the New Balance facility in Flimby, England.

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Celebrities Who Wear New Balance

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Rihanna

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Chris Brown

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Ben Affleck

To know more about New Balance, just go here: http://www.newbalance.com/

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Tuesday Shoe Day: Vans

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           Vans is an American manufacturer of shoes, based in Cypress, California—the company also produces apparel, and other products such as t-shirts, hoodies, socks, hats, and backpacks. As of August 2013, the brand is active in the actions sports industry and sponsors skateboard, surf, snow, BMX, and Moto X teams.

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          I find Vans expensive. It think it is more expensive than Converse. I remember when I saw  Vans at the mall, it costs 5, 000 pesos and above. So I was like, “Let’s just eat!”. It’s cool but I cannot afford it, it’s nice looking at it, but I can’t have one. But I’m dreaming to have one of those pair, I mean two. The Marvel one, and the Leopard print one.

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           I once owned a Vans shoes before. I didn’t buy it, rather it is given by my auntie. My overview about Vans is that it is very comforting to the feet and it didn’t easily tore apart. Mine already give up.

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Celebrities that wore Vans

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Chris Brown

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Kanye West

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Rihanna

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Kristen Stewart

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Zac Efron

To know more about Vans, just go here: http://www.vans.com/

Tuesday Shoe Day: Converse

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          Chuck Taylor All Stars, or Converse All Stars, also referred to as “Converses“, “Chuck Taylors“, “All Stars“, “Chucks“, “Shocks” or “Cons“, is the brand name for a pair of athletic shoes produced by Nike, Inc. through its Converse division. Nike has owned the rights to the brand since acquiring its former competitor out of bankruptcy in 2003.

The design of the Chuck Taylor All-Star has remained largely unchanged since its introduction. The shoes consist of a stitched upper portion, a toe cap usually made of white rubber, and a sole that is usually made of brown rubber. Although Chuck Taylors’ are made of various materials such as leather, the original and most widely known version of the shoe is made from cotton canvas.

 

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         They were first produced in 1917 as the “All Star“, Converse’s attempt to capture the basketball shoe market. Chuck Taylor, a basketball player and shoe salesman for Converse, improved the shoe’s design and became the product’s spokesperson in the 1920s.

 

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         It so pricey that anyone will buy the imitated one instead of the original on the bargain or thrift shop. Maybe rich or generous people can only afford this shoes, just my perception. I bought my fake converse for only 350 pesos on thrift shop. Not bad, ’cause it really look like the original.

 

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Celebrities Patronizing Converse

 

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Ashley Tisdale

 

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Chris Brown

 

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Kristen Stewart

 

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Avril Lavigne

 

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AJ Lee

 

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 Rihanna

 

 

To know more about Converse, go here: http://www.converse.com/