Tuesday Shoe Day: Crocs

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            Crocs, Inc. is a shoe manufacturer founded by Scott Seamans, Lyndon “Duke” Hanson, and George Boedecker, Jr.—to produce and distribute a foam clog design acquired from a Quebec company called Foam Creations. The shoe had originally been developed as a spa shoe. The first model produced by Crocs, the Beach, was unveiled in 2002 at the Ft. Lauderdale Boat Show in Florida, and sold out the 200 pairs produced at that time.

            Crocs was the title sponsor of the Association of Volleyball Professionals (AVP) Tour from 2006 through the 2009 season.

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           In June 2004, Crocs purchased Foam Creations and their manufacturing operations to secure exclusive rights to the proprietary foam resin called Croslite. Croslite is a closed cell resin. The foam forms itself to a wearer’s feet and offers purported medical benefits, according to a number of podiatrists. Crocs holds one patent covering various utility aspects of its footwear, U.S. Patent No.6993858 B2 issued February 7, 2006, and three design patents covering various ornamental aspects, U.S. Patent Nos. D517788, D517789, and D517790 issued on March 28, 2006.

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            As of 2007, the company had applied to register “Crocs” and the Crocs logo as trademarks in over 40 jurisdictions around the world, including the U.S.; many such applications were pending approval. Crocs also extended the scope of their trademark registrations and applications for both the Crocs mark and logo to cover non-footwear products such as sunglasses, goggles, knee pads, watches, luggage, and some of their internet sales activities.

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girls crocs boat shoes and sneakers

             Crocs are made in a variety of styles. They are manufactured in Crocs facilities in Mexico, and contract manufacturers in Italy, Romania, Bosnia and Herzegovina, Vietnam, China and Argentina (Saladillo).

            The shoes are produced in an array of colors depending on the model. The Classic styles are available in more than 20 colors; most other styles are produced in a palette of four to six colors or two-color combinations.

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           Crocs also sells other fashion accessories. Jibbitz are decorations that can be clipped to the ventilation holes in the shoes. These include designs, mainly aimed at children, which feature Disney characters. The company has also released a line of purses in a variety of colors.

            A “Fuzz Collection” with removable woolly liners extend the range into winter wear.

         In 2008, the company entered the golf shoe marketplace, acquiring golf shoe manufacturer Bite Footwear. A Croc-styled pair of golf shoes, the Ace, was introduced.

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          On 21 July 2014, Crocs, Inc announced a restructuring plan which would both streamline its operations and workforce by eliminating 180 jobs, close 75 to 100 stores (out of 624 worldwide) and the scrap underperforming brands in its product line. Crocs has previously eliminated 183 positions, including 70 positions and planned positions in its corporate headquarters in Niwot. Crocs also announced that it open a “Global Commercial Center” with 50 to 75 employees in Boston later in 2014 for merchandising, marketing and retail functions.

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Celebrities Wearing Crocs

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George W. Bush

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Maria Menunous

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Shia LaBeouf

To know more about Crocs, just go here: http://www.crocs.com/

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